I have diverse experience of marketing/comms and product/service projects both in-house and at world class agencies.
This puts me in a unique position. I bring an eye for aesthetics and compelling brand narrative to designing complex interactive products with multiple touchpoints.
I specialise in working with emerging technology. My technical background means I can quickly grasp complex concepts and insights, think laterally, and work with cross-functional teams and stakeholders to translate them into intuitive, accessible experiences that reflect brand values at every step.
My experience with early-stage startups, taking products from zero to one and scaling them iteratively, means I am also pragmatic. I can be visionary, but I understand what it takes to progress incrementally toward a longer-term goal.
As a leader, I am compassionate and inclusive. I mentor and guide my teams but give them the space and autonomy to bring their unique skills and experience to the work.
// Work History
Permanent Roles
2023-24 | Critical Mass
Group Director of Experience Design
2020-21 | Whereismytransport
Global Head of Product Design
2016-17 | Possible
Head of Experience Design
2010-11 | LBi
Lead UX Architect
2009-10 | Cimex
Lead CX Designer / Tester
2008-09 | BD Network
Head of Experience Design
2006-08 | Preloaded
Lead UX Designer / Developer
2004-06 | Gyro International
Lead Web Author
2001-04 | TUI UK
Creative Web Developer
Freelance Clients
2022 | Ticketmaster
2022 | BCG Design Studios
2021 | Guinness
2020 | Iloomi
2020 | Genomics England
2020 | British Telecom
2019 | Marks & Spencer
2019 | NextLayer
2019 | SKY Group
2018 | Natwest Tyl
2018 | Visii
2017 | IKEA
2016 | Google Android
2015 | DAZN
2015 | Boiler Room
2014 | Google.org / MSF
2014 | Google Creative Lab
2014 | Google Jigsaw
2014 | Google Creative Lab
2013 | Nike
2012 | Intel
2012 | Volkswagen Audi Group
2012 | HSBC
2011 | Hogarth
2011 | Wikipedia
2011 | Dalziel + Pow
// SKILLS
Curiosity • Invention • Insight • Inclusivity • Ethics • Strategic Thinking • Business Thinking • Storytelling • Stakeholder Management • Cross-function Collaboration • Design Leadership • Mentorship • Hands-on Design Execution
// PATENTS
I am named as inventor on two patents derived from my work at Google Android.
// ORGANISATIONS
FRSA | Royal Society of Arts
BIMA | British Interactive Media Association
UPA | Usability Professionals Association
IxDA | The Interaction Design Association
IAI | Information Architecture Institute
I am a member of Council, a European think tank for the Internet of Things.
// PUBLICATIONS
2015 | O’Reilly
Technical Reviewer
Designing Connected Products - UX for the Consumer Internet of Things
// SPEAKING
2013 | Cyborg Camp - Canada
2012 | UX Brighton - UK
2012 | LIFT - Switzerland
2011 | Design Jam - UK
// EDUCATING
I am a mentor for neurodivergent creatives at ADPList.
2016 | MITD University, Pune
2012 | Oslo School of Architecture