// I Lead Hybrid Product Teams
Marketing and comms, product and service, agency and in-house. I’ve worked every side of this industry, bringing my knowledge of each to whatever mode I’m in.
I’ve worn a lot of hats, from designer, front-end engineer and accessibility specialist to Creative Director and Senior Group Product Manager. Individual contributor and leader, depending on what the moment needed.
I specialise in cutting-edge technology and practice, seeing where it’s going before most people do, and turning that into something valuable now.
I’ve taken products from zero to one, then scaled and optimised. That teaches you the gap between visionary and pragmatic. I’ve learned to hold both.
Interaction Design is my core discipline. I care as much about how something works and behaves as I do about how it looks.
I lead the way I design. Curious first, rigorous second. I structure teams and define how they work, then get out of the way. I’d rather give them room to be wrong and learn why than watch over their shoulder and limit their growth.
// Work History
Permanent Roles
2025-26 | Just Eat
Senior Group Product Manager
2024-25 | Just Eat
Principal Product Strategist
2023-24 | Critical Mass
Group Director of Experience Design
2020-21 | Whereismytransport
Global Head of Product Design
2016-17 | Possible
Head of Experience Design
2010-11 | LBi
Lead UX Architect
2009-10 | Cimex
Lead CX Designer / Tester
2008-09 | BD Network
Head of Experience Design
2006-08 | Preloaded
Lead UX Designer / Developer
2004-06 | Gyro International
Lead Web Author
2001-04 | TUI UK
Creative Web Developer
Freelance Clients
2022 | Ticketmaster
2022 | BCG Design Studios
2021 | Guinness
2020 | Iloomi
2020 | Genomics England
2020 | British Telecom
2019 | Marks & Spencer
2019 | NextLayer
2019 | SKY Group
2018 | Natwest Tyl
2018 | Visii
2017 | IKEA
2016 | Google Android
2015 | DAZN
2015 | Boiler Room
2014 | Google.org / MSF
2014 | Google Jigsaw
2014 | Google Creative Lab
2013 | Nike
2012 | Intel
2012 | Volkswagen Audi Group
2012 | HSBC
2011 | Hogarth
2011 | Wikipedia
2011 | Dalziel + Pow
// SKILLS
Intuition • Curiosity • Vision • Invention • Product Narrative • Launch • Product-Market Fit • Optimisation • Leadership • Operations • Stakeholder Management & Comms • Cross-functional Collaboration • Mentorship
// PATENTS
I am named as inventor on two patents derived from my work at Google Android.
// ORGANISATIONS
FRSA | Royal Society of Arts BIMA | British Interactive Media Association UPA | Usability Professionals Association IxDA | The Interaction Design Association IAI | Information Architecture Institute
I am a member of Council, a European think tank for the Internet of Things.
// PUBLICATIONS
2015 | O’Reilly
Technical Reviewer
Designing Connected Products - UX for the Consumer Internet of Things
// SPEAKING
2013 | Cyborg Camp - Canada
2012 | UX Brighton - UK
2012 | LIFT - Switzerland
2011 | Design Jam - UK
// EDUCATING
I am a mentor for neurodivergent creatives at ADPList.
2016 | MITD University, Pune
2012 | Oslo School of ArchitectureI'd love to tell you more.